I agree at some point but the first thing human sees is the outlook - the appearance, right?
No matter the race we all have some psychological thing for beautiful people. We usually think that if someone is well looking then he/she is a good person and the opposite. If someone is bad looking then we think that this person is probably bad.

Who would you want to come and talk to you - the creepy old and scary looking salaryman or a young boy around your age? Think about it. I think that the appearance is important when you make the first impression...after then comes the character.