Personally, i think Business (including International Business) is good education. Business affects almost everything in the world today in some way or another. High economically advantaged countries and also new upcomming countries such as China, business is a good skill and qualifcation to have. It's also very flexible in regards pursuing different types of areas in business such as Entrepreneurship, Business Analysing, Human Resources, Finances, Accounting etc.
Somewhere or another, there is a market in most countries for these types of jobs. I am half thinking of doing an International Business University degree next year myself